Sunrisesportsindia.in (hereinafter referred to as "Site") is the domain name owned by Sunrise Sports India Private Limited, a company incorporated under the Companies Act, 1956 with its registered office at 6th Floor, Salcon Aurum, Jasola District Centre, New Delhi - 110025.

Our Purpose

Mission : To be the trusted sports partner, empowering every athlete in every game with the latest in sports gear and equipment. Committed to helping you reach your maximum potential and perform at your best.
 
Vision : At Sunrise, we envision a future where the highest quality sports gear is within reach of every athlete. Our goal is to cultivate a world where aspiring talents and seasoned professionals alike can access top-tier equipment. To develop a global community unified by a shared passion for sports excellence while raising the bar for all skill levels.
 
Our Values : At Sunrise, we uphold values of excellence, integrity, perseverance, and passion in every crafted Yonex badminton and tennis racket, ensuring each interaction surpasses expectations.

About SUNRISE

SUNRISE is one of the largest sports distribution companies in India, ensuring that high-quality badminton and tennis equipment is available throughout the country. The company distributes a comprehensive range of YONEX products, including rackets, shuttlecocks, strings, shoes, apparel, and accessories to an impressive network of direct and indirect dealers spanning over 10,000 sports stores across INDIA along with academies and online platforms. We are also available in key Large-Format-Stores in the country with a plan to further increase our footprint. The strength of SUNRISE is its sales distribution, networking, promotions, marketing and a deep understanding of the Indian market,

Partnerships With E-Commerce Platforms

SUNRISE embraced e-commerce early on to expand its reach and enhance the accessibility of YONEX products and other sports equipment, This complements their traditional distribution channels and aligns with the growing trend of online shopping in India. SUNRISE partners with major e-commerce giants to list their products, leveraging these platforms' extensive reach and customer base.

Exclusive Stores

SUNRISE has tied up with its distribution network to operate 50+ exclusive stores in key cities and academies across the country, providing access to a wide range of sports equipment, footwear and apparel for numerous sports, including badminton, tennis and others. We also have a few company operated stores offering an extensive and exclusive range. The company is focusing on expansion to further solidify its presence in the Indian retail market.

SUNRISE partnered with the Badminton Association of India in 1996, This partnership aimed to promote and develop badminton in India with YONEX, providing support for tournaments and player development programs by providing quality badminton gear and coaching support for Indian players. YONEX SUNRISE have remained the exclusive equipment suppliers to the BAI since then. In 2023, BAI inaugurated their National Centre of Excellence in Guwahati with YONEX SUNRISE as their exclusive equipment sponsors.