GST 2.0

Dear Business Partners,

This communication is issued in light of the recent revisions to GST rates announced by the Government of India, effective 22 September 2025, which impact product categories within the portfolio of Sunrise Sports India Pvt ltd.

  1. Impact of GST Rate Revision
    In accordance with the revised GST slabs, certain products have seen a reduction in applicable GST rates. Sunrise Sports India Pvt. Ltd. is committed to passing on the full benefit of this revision to end consumers by reducing the Maximum Retail Price (MRP) of the affected products.
  2. Updated MRP Details
    This document provides the updated list of MRPs*(Maximum Retail Price) for products under the portfolio Sunrise Sports India Pvt ltd, reflecting the revised GST rates, and the MRP’s before and after the revision. These changes apply to all sales made by you on or after 22 September 2025. List of all SKU’s along with original and revised MRP’s is enclosed as Annexure A to this communication.

Please note:

  • For a limited period, products may be available in the market with both old and new MRPs. Business partners are strictly instructed to ensure that benefit of reduced MRP is provided to customers on all SKU’s sold post 22 September 2025, in accordance with the circular issued by the Department of Consumer Affairs dated 18 September 2025. Non-compliance will attract necessary action.
  • Business partners are advised to display at their premises original and revised MRP price list for all SKU’s for the convenience of the customers.
  • As per the government guidelines, consumers are entitled to purchase products at the revised MRP, effective from the date of the GST revision, i.e. 22 September 2025.
  • The MRP revision is solely due to the revision in GST rate slabs.
For a detailed MRP list, please contact your Account Manager.
For Sunrise Sports India Private Limited